Privacy Policy

At Foiled Forever, we understand that the memories and personal information you share with us are precious. We are committed to respecting your privacy and protecting the personal information you provide when you visit our website, place an order, meet us at a market or event, contact us, or use our personalised keepsake services.

This Privacy Policy explains what personal information we collect, why we collect it, how we use and protect it, how long we keep it, and the rights you have under UK data protection law.

1. Who We Are

Foiled Forever is a UK-based business creating personalised foiled keepsakes, including artwork made from handprints, footprints and other customer-supplied images or details.

For the purposes of UK data protection law, Foiled Forever is the controller of the personal information described in this Privacy Policy.

Business name: Foiled Forever
Business owner / legal entity: Chantal Beeson / Foiled Forever
Business address: 28 Clifton Crescent, Frodsham, WA6 7PW
Email address: hello@foiled-forever.co.uk
Website: www.foiled-forever.co.uk

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us using the details above.

2. Information We May Collect

Depending on how you interact with Foiled Forever, we may collect and process the following information.

Contact Information

This may include:

Your name
Email address
Telephone number
Delivery address
Billing address
Social media username or profile name where you contact us through social media

Order Information

This may include:

Products ordered
Personalisation requests
Foil colour choices
Frame choices
Order value
Delivery preferences
Order history
Customer correspondence
Notes required to complete your order

Personalisation Information

Because Foiled Forever creates personalised keepsakes, you may choose to provide information such as:

Names
Baby or child names
Dates of birth
Birth details
Dates or special occasions
Personal messages
Dedications
Other wording requested for inclusion in your keepsake

We only ask you to provide information that is necessary or relevant to creating your chosen product.

Handprints, Footprints and Customer-Supplied Images

You may provide us with:

Photographs or scans of handprints
Photographs or scans of footprints
Inkless print impressions
Images of original prints
Photographs required for a personalised design
Other artwork or images submitted for use in your order

These materials may relate to a baby, child or another individual.

We use these materials for the purpose of creating, editing, preparing, producing and fulfilling the personalised product you have requested.

We do not use customer-submitted handprints, footprints, photographs or personalisation details for marketing purposes unless separate permission has been obtained where appropriate.

Information Collected at Markets and Events

If you place an order, make an enquiry or sign up to receive communications at a market, baby class, pop-up event or other in-person location, we may collect information such as:

Your name
Contact details
Order information
Personalisation details
Delivery or collection information
Payment status
Customer-submitted prints or images

Payment Information

Payments may be processed by third-party payment providers.

Foiled Forever does not normally store complete debit or credit card details. Payment providers may process your payment information in accordance with their own privacy policies and security procedures.

We may retain information relating to:

Payment status
Transaction reference
Amount paid
Refund status
Payment date

Website and Technical Information

When you visit our website, certain information may be collected automatically depending on the website services, hosting provider and cookie choices in use.

This may include:

IP address
Browser type
Device type
Operating system
Pages visited
Approximate location derived from technical information
Website usage information
Referral source
Cookie identifiers

Further information should be provided in our Cookie Policy where applicable.

Communications

We may retain communications you send to us through:

Email
Website contact forms
Social media direct messages
Telephone or text messages
Market or event enquiries
Customer service correspondence

This helps us respond to enquiries, manage orders and resolve any concerns.

3. How We Use Your Information

We may use your personal information to:

Process and fulfil orders
Create personalised artwork and keepsakes
Prepare handprints and footprints for design and foiling
Communicate with you about your order
Send artwork proofs where applicable
Request clarification or improved images where necessary
Arrange delivery or collection
Process payments and refunds
Provide customer service
Respond to enquiries
Handle complaints
Maintain business and accounting records
Prevent fraud or misuse
Improve our products and services
Operate and improve our website
Comply with legal and regulatory obligations
Send marketing communications where we have an appropriate lawful basis to do so

We will not use your personal information for purposes that are incompatible with the reasons it was originally collected unless permitted or required by law.

4. Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Contract

We process information where necessary to:

Provide a quotation
Take steps at your request before entering into a contract
Process your order
Create your personalised keepsake
Communicate about your order
Deliver your purchase
Provide after-sales support

Legal Obligation

We may process and retain certain information where necessary to comply with legal obligations, including tax, accounting and consumer protection requirements.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

This may include:

Responding to customer enquiries
Improving our services
Maintaining appropriate business records
Preventing fraud
Protecting our business
Managing customer service
Establishing, exercising or defending legal claims

Consent

Where required, we may rely on your consent for activities such as:

Certain marketing communications
Certain non-essential cookies
Using customer photographs or keepsake images for promotional purposes
Sharing identifiable customer content on social media

Where we rely on consent, you may withdraw it at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

5. Children’s Information

Foiled Forever creates keepsakes that may include a baby or child’s:

Name
Date of birth
Birth details
Handprint
Footprint
Photograph
Other personalisation information

We recognise that information relating to children requires particular care.

Our services are intended to be purchased or arranged by adults. We do not knowingly invite children to create customer accounts, place orders or directly provide personal information to us.

Where an adult submits information or images relating to a child, they confirm that they have the authority or appropriate permission to provide that material to us for the purpose of creating the requested product.

We will use a child’s information only for the purposes described in this Privacy Policy and will not use identifiable information relating to a child for marketing or promotional purposes without appropriate permission.

6. Handprints and Footprints

Handprints and footprints are central to some Foiled Forever products and are treated with care.

Where you provide an image, scan or impression of a handprint or footprint, we may process it to:

Prepare the artwork
Improve contrast or clarity
Remove unwanted background marks or smudges where requested or appropriate
Adjust positioning or layout
Create a digital design
Produce a foiled keepsake
Prepare a proof for customer approval
Fulfil and support your order

Foiled Forever processes customer-submitted handprints and footprints as creative source material for personalised keepsake production.

We do not use customer-submitted prints for biometric identification, identity verification, authentication or automated recognition.

We will not sell customer-submitted handprints or footprints to third parties.

7. Photographs and Images

If you submit photographs or other images, we will use them only as reasonably necessary to:

Respond to your enquiry
Assess whether an image is suitable for your chosen product
Create your personalised design
Edit or prepare artwork
Produce your order
Resolve quality or customer service issues

We will not automatically use your submitted photographs, keepsake images or order photographs for advertising or social media simply because you have placed an order.

Where we wish to use identifiable customer content for marketing, portfolio or social media purposes, we will seek separate permission where appropriate.

8. Photography, Marketing and Social Media

Foiled Forever may photograph finished products, market stalls, displays or events.

We will take reasonable care when content includes customer personal information.

Where a finished product visibly contains identifiable personal information, such as:

A full name
A child’s name
A date of birth
Birth details
A recognisable photograph
Other identifying information

we will seek appropriate permission before using that content for marketing where required.

If you give permission for us to use content and later wish to withdraw that permission, please contact us. We will take reasonable steps to stop future use where consent is the applicable lawful basis. However, we may not always be able to retrieve content that has already been printed, shared by third parties, cached, archived or otherwise placed beyond our reasonable control.

9. Marketing Communications

We may send marketing communications where:

You have provided consent, where consent is required; or
We otherwise have a lawful basis to do so under applicable law

Marketing communications may include:

New product announcements
Market dates
Special offers
Seasonal collections
Business updates
Launch information

You can unsubscribe at any time by:

Using the unsubscribe option in a marketing email, where available; or
Contacting us at hello@foiled-forever.co.uk

Stopping marketing communications will not prevent us from sending necessary messages relating to an existing order, payment, delivery, complaint or customer service matter.

10. Who We May Share Information With

We may share personal information with trusted third parties where reasonably necessary to operate Foiled Forever and provide our services.

These may include:

Website hosting providers
E-commerce platforms
Payment processors
Delivery and courier companies
Email service providers
Cloud storage providers
IT and technical support providers
Accounting or bookkeeping providers
Professional advisers
Printing or production partners where necessary
Market or event service providers where relevant
Government authorities, regulators, courts or law enforcement where legally required

We only share information that is reasonably necessary for the relevant purpose.

We do not sell your personal information.

11. Third-Party Platforms

Foiled Forever may use third-party services to operate the business.

For example, you may interact with us through:

Our website
Payment providers
Delivery providers
Email services
Social media platforms
Online marketplaces
Booking systems

These third parties may process personal information under their own privacy policies. We encourage you to review the privacy information provided by services you use.

12. International Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps where required to ensure that suitable safeguards are in place in accordance with applicable UK data protection law.

13. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, customer service and dispute-resolution requirements.

Retention periods may vary depending on the type of information.

As a general approach:

Order and transaction records may be retained for up to 6 years after the end of the relevant financial or contractual period where necessary for tax, accounting, legal or dispute purposes.
General enquiries that do not lead to an order may normally be retained for up to 12 months after the enquiry is resolved.
Customer service and complaint records may be retained for as long as reasonably necessary to resolve the issue and protect the legitimate interests of the customer and the business.
Marketing information may be retained until you unsubscribe, withdraw consent where applicable, object to processing where applicable, or the information is no longer required.
Customer-submitted artwork, handprint images, footprint images and photographs will be retained only for as long as reasonably necessary for order fulfilment, customer service, reorders where applicable, and legitimate business record purposes.

Where possible and appropriate, information will be securely deleted or anonymised when it is no longer required.

14. Artwork Files and Reorders

Foiled Forever may retain final or working artwork files for a reasonable period after an order is completed.

This may help us to:

Resolve customer service issues
Investigate production concerns
Support requested reorders
Reproduce previously purchased designs where available

Retention of artwork does not guarantee that Foiled Forever will be able to reproduce or replace an order in the future.

If you would like to ask whether a particular customer-submitted image or artwork file can be deleted, please contact us. We will consider your request in accordance with our legal obligations and applicable rights.

15. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access
Accidental loss
Misuse
Alteration
Disclosure
Destruction

Measures may include:

Password-protected accounts
Access controls
Secure third-party services
Appropriate device security
Limiting access to information
Secure disposal practices

No internet-based system can be guaranteed to be completely secure. However, we take reasonable steps appropriate to the nature of the information we process.

16. Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights including:

Right of Access

You may ask for a copy of the personal information we hold about you.

Right to Rectification

You may ask us to correct personal information that is inaccurate or incomplete.

Right to Erasure

You may ask us to delete your personal information in certain circumstances.

Right to Restrict Processing

You may ask us to restrict how we use your information in certain circumstances.

Right to Object

You may object to certain types of processing, including direct marketing.

Right to Data Portability

In certain circumstances, you may have the right to receive personal information in a structured, commonly used and machine-readable format or request that it be transferred to another organisation.

Rights Relating to Consent

Where we rely on consent, you may withdraw your consent at any time.

Please note that these rights are not absolute and may be subject to legal conditions or exemptions.

To exercise your rights, please contact:

Email: hello@foiled-forever.co.uk

We may need to request information to verify your identity before responding to certain requests.

17. Complaints

If you have concerns about how Foiled Forever handles your personal information, please contact us first so that we can investigate and respond.

Email: hello@foiled-forever.co.uk

You also have the right to raise a concern with the UK’s data protection regulator:

Information Commissioner’s Office (ICO)

Further information is available through the ICO’s official website.

18. Cookies

Our website may use cookies and similar technologies.

Some cookies may be necessary for the website to function. Others may be used for purposes such as:

Analytics
Remembering preferences
Improving website performance
Marketing or advertising

Where required by law, we will seek appropriate consent before placing non-essential cookies or similar technologies on your device.

Please see our separate Cookie Policy and cookie settings for further information where applicable.

19. Links to Other Websites

Our website may contain links to third-party websites or services.

Foiled Forever is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our services
Changes to the way we process information
Changes to technology
Changes to legal or regulatory requirements

The latest version will be published on our website with an updated revision date.

21. Contact Us

If you have questions about this Privacy Policy, wish to exercise a data protection right, or have concerns about how your information is handled, please contact:

Foiled Forever
Email: hello@foiled-forever.co.uk
Address: 28 Clifton Crescent, Frodsham, WA67PW
Website: www.foiled-forever.co.uk